The Consultative Broker
Briefing
Volume IX, Number 1
A Free Publication of C.R. Ekern & Company
888.670.1177
www.crekern.com

Copyright, C. R. Ekern & Company, 2006

Sixth Annual Year-End Readership Survey

Dear Consultative Broker,

Over the course of the past eight years, we have been pleased to deliver the Consultative Broker Briefing to thousands of readers across North America.  It is our goal to continue to provide you with cutting edge and timely information on the creation, development, and retention of large accounts, along with revenue creation techniques.

Once a year we ask for your participation...

Please take a moment to complete our Annual Year-End Readership Survey.  The results assist us in developing key topics in future editions of the Consultative Brokerage Briefing.  In addition, the survey results help us immensely in analyzing the impact of industry fluctuation.

We spend a lot of time documenting our thoughts during the course of the year, and we welcome your comments!  Visit the comment section on the survey form. What are your successes, concerns, or thoughts on Consultative Brokerage, TCOR, or 2007 marketplace conditions? Your contribution is appreciated.

Please take a moment to complete the survey by Friday, January 12, 2007. 

Best regards to all Consultative Brokers,

Rob Ekern
President
C.R. Ekern & Company


1. On average, what type of premium change did you experience for your year-end renewals?
2.   On average, how many insurance carriers had an appetite for your year-end renewals?
3. Over the course of the coming year, what type of premium change do you expect in the marketplace?
4. As regards competition from other brokers, how would you characterize the marketplace at year-end?
5. Which of the following is the most critical challenge that you expect to face in the coming year?
6. Over the past 12 months, how much of your new business revenues came via the Marketplace Selection Process (i.e. Insurance Company Bidding)? 
7. Over the past 12 months, how much of your new business revenues came via the Brokerage Selection Process (i.e. Broker of Record Letter Process)?
8. Over the past 12 months, what was your approximate Hit Ratio with the Marketplace Selection Process? 
9. Over the past 12 months, what was your approximate Hit Ratio with the Brokerage Selection Process? 
10. In terms of new business for the coming year, what is the average account size (commissions / fees) that you are targeting?
11.     How do you plan on combating the erosion of premiums and commissions?
12. What % of your accounts are fee based versus commission based?
13. What should an Insurance Carrier do to help you create revenue in 2007?
14. What % of the time do you initiate a prospect discussion around the concept of Total Cost of Risk?
15. In the event you initiated a TCOR conversation, what % of the time was the prospect intrigued and wished to learn more?
16. How important a contributor is the Consultative Broker Briefing in the development of your selling strategies and client retention?
17. What is the total size of your firm's insurance revenues (including benefits)?  If you are a branch office or subsidiary of a larger firm, please select the total insurance revenues of the larger firm?
Please use the space below for any additional comments or to suggest a topic that you would like to see addressed in an upcoming edition of our Briefing.
Your Name (optional)
Your Firm (optional)
Your email address (optional)

 



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Consultative Brokerage® Techniques are utilized by agents and brokers across North America in the development and retention of upper middle market revenues.  The Consultative Broker Briefing is delivered electronically free of charge to selected agents, brokers, and other insurance professionals across North America.  To subscribe to The Consultative Broker Briefing, please click here.


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