As the Industry's expert on Consultative Brokerage, Rob Ekern of C.R. Ekern & Company has been extensively published by major periodicals. Here are a few of his recently published articles:
To read any article, click on the one of interest.
Quote Contest: A Recipe For Disaster
National Underwriter,
March 11, 2002
Brokers Need To Sell On Value, Not Price
National Underwriter, October 8,
2001
TCOR: A Broker's
Secret Weapon
National Underwriter, October 8,
2001
Developing A Consultative "Suspect" List
Rough
Notes Magazine, May 2001
How Consultative Brokers Develop Quality Prospects
Rough
Notes Magazine, March 2001
The
Principles Of Consultative Brokerage
Rough
Notes Magazine, January 2001
Moving
Away From Price-Based Selling
Rough
Notes Magazine, December 2000
P-C
Agents Find Benefits Golden
National
Underwriter, February 2000
Regional
Brokers Must Use Their Strengths
National Underwriter, October
1999
Brokers
Must Learn About Business Risk
National Underwriter, April
1999
Focus
on Prospects for Agency Success
National Underwriter, November 1998
Use
Big Broker Techniques to Attract Clients
National Underwriter, September 1998
Avoid
Losing Clients at Critical Junctures (2 Parts)
National Underwriter, June 1998
Protecting
Your Franchise Accounts
American Agent & Broker, May 1998
To
Sell Large Accounts, Develop a Consultative Style
American Agent & Broker, October 1997
C.R. Ekern & Company in the News
Read about Rob Ekern and C.R. Ekern & Company in the news:
Willis
Move, IPO Fuel Speculation
Business Insurance, April 23rd, 2001
Battling
the Big Fish - Regional brokers are banding together to fend off megabrokers
invading their turf
Best's Review, April 2000
P-C
Agents Must Evolve To Avoid Extinction
National Underwriter, December 1999
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